Posted: September 6th, 2007, 9:49 pm
Well i'm not in the over 50 category I have to believe that ad execs and broadcasters NEED to change their thinking on this. In 10-20 years the avg. age of Americans is going to be significantly higher then it is today. The slice of the pie for the sexy 18-35 demo is going to shrink. They'll need to find revenue streams elsewhere.
As for programming well CBS did have quite a few years where they catered to an older audience with DALLAS, Knots Landing, Falcon Crest, Murder She Wrote and later on with Dr. Quinn Medicine Woman and that show with Dick Van Dyke. Oh and Walker, Texas Ranger. So it's not like a network can't survive on older programming.
The fear of having an older audience did kill the Hunter revival with Fred Dryer a few years back. The show had very good ratings but NBC canceled it only because the demo skewed into the 40s and 50s. "sigh"
As for programming well CBS did have quite a few years where they catered to an older audience with DALLAS, Knots Landing, Falcon Crest, Murder She Wrote and later on with Dr. Quinn Medicine Woman and that show with Dick Van Dyke. Oh and Walker, Texas Ranger. So it's not like a network can't survive on older programming.
The fear of having an older audience did kill the Hunter revival with Fred Dryer a few years back. The show had very good ratings but NBC canceled it only because the demo skewed into the 40s and 50s. "sigh"