Quentin Tarantino does a Very Good Thing
Posted: February 21st, 2010, 12:48 pm
Here in Los Angeles, we have a small revival theater, the New Beverly Cinema, located on Beverly (not sure if it's a street or an Avenue even after 30+ years here). Its' small, the seats have never been all that comfortable and the sound system has waned in years. But the family that runs the theater has been bringing double bills of classic films to Los Angeles audiences for over forty years.
Tarantino, himself, talks in various interviews about driving up from the South Bay to watch old movies at the New Beverly.
A few years ago, Sherman, the father contacted Tarantino because the DVD market was eating away at the Beverly's revenue. Tarantino began paying $5,000 a month to help the 200 seat theater stay afloat.
Then, in 2007, Sherman Torgan passed away unexpectedly. His son stepped in and took over the daily running of the theater. Within a week, the owner of the building was looking for a new tenant in an effort to force the family run business out. Luckily, the son found a copy of the original lease that gave them first right of refusal.
The Torgan's began weighing their options. Super Cuts really wanted the space. The Torgans really wanted to keep the New Beverly alive.
Mrs. Torgan contacted Tarantino personally about the matter. Tarantino refused to let the New Beverly become a Super Cuts. He bought the space that the Beverly occupied outright.
"I always considered the New Beverly my charity -- an investment I never wanted back," he said. "I already had a good relationship with the family and the theater, so it was a natural step."
It wasn't a smooth and easy transaction but a non-disclosure agreement keeps both sides from talking.
Tarantino is the landlord and the Torgans are running the New Beverly without worrying about Super Cuts.
Since taking over the property, Tarantino has made it possible for the New Beverly to undergo some badly needed renovations such as new light fixtures and seats and a digital projection system. But he doesn't want the place to change too much. The 35mm projector is still the preferred screening method, popcorn and sodas remain cheap -- and the Torgans are still in charge, with an Oscar-winning angel over their shoulder.
"As long as I'm alive, and as long as I'm rich, the New Beverly will be there, showing double features in 35mm," Tarantino said.
With help from the Hollywood Reporter.
Tarantino, himself, talks in various interviews about driving up from the South Bay to watch old movies at the New Beverly.
A few years ago, Sherman, the father contacted Tarantino because the DVD market was eating away at the Beverly's revenue. Tarantino began paying $5,000 a month to help the 200 seat theater stay afloat.
Then, in 2007, Sherman Torgan passed away unexpectedly. His son stepped in and took over the daily running of the theater. Within a week, the owner of the building was looking for a new tenant in an effort to force the family run business out. Luckily, the son found a copy of the original lease that gave them first right of refusal.
The Torgan's began weighing their options. Super Cuts really wanted the space. The Torgans really wanted to keep the New Beverly alive.
Mrs. Torgan contacted Tarantino personally about the matter. Tarantino refused to let the New Beverly become a Super Cuts. He bought the space that the Beverly occupied outright.
"I always considered the New Beverly my charity -- an investment I never wanted back," he said. "I already had a good relationship with the family and the theater, so it was a natural step."
It wasn't a smooth and easy transaction but a non-disclosure agreement keeps both sides from talking.
Tarantino is the landlord and the Torgans are running the New Beverly without worrying about Super Cuts.
Since taking over the property, Tarantino has made it possible for the New Beverly to undergo some badly needed renovations such as new light fixtures and seats and a digital projection system. But he doesn't want the place to change too much. The 35mm projector is still the preferred screening method, popcorn and sodas remain cheap -- and the Torgans are still in charge, with an Oscar-winning angel over their shoulder.
"As long as I'm alive, and as long as I'm rich, the New Beverly will be there, showing double features in 35mm," Tarantino said.
With help from the Hollywood Reporter.