I agree. We used to have Mr. Whipple, the Maytag repairman, and various middle-aged actresses selling us coffee or Hostess snacks. But the 70s started having more delicate matters air in ads too (Summer's Eve and other hygiene products' ads were controversial back in the day), but nothing like today's ads. I'd much rather have Charmin tell me how soft it is by squeezing it, rather than have a bunch of animated bears tell me how clean their backsides are after using it.Lorna wrote: ↑April 11th, 2024, 2:57 pm THE THING ABOUT MODERN COMMERCIALS that gets me is THAT THEY ARE soooooooooooooo PUNISHINGLY DREADFUL- and there is NO NEED FOR THEM TO BE.
I was recently looking at commercials from the 70s 80s and 90s ON YOUTUBE and was taken aback by how INNOCUOUS AND INNOFFENSIVE AND TO-THE-POINT THEY ARE.
No stunt casting of polarizing celebs (every time I see SCHWARZENAGGER in one of those STATE FARM ADS I OUTRIGHT TURN OFF WHATEVER I AM WATCHING AND MOVE ON TO SOMETHING ELSE, SEE ALSO: rebel wilson FOR MATCH.COM AND PETE DAVIDSON, PERIOD)
There were no "wet teddy bears" or idiotic nonsense hypothetical scenarios about "LIBERTY BIBBERTY" or "my car named BRAD" in the CAR INSURANCE COMMERCIALS- they just TOLD YOU WHAT THEIR PLAN WAS AND THEN LET YOU GET ON WITH YOUR LIFE.
THERE WAS NO INTERACTIVE ADS THAT FROZE OR LOCKED YOUR SCREEN IF YOU CHOSE NOT TO INTERRACT WITH THEM.
THERE WAS NO DOUG AND NO LIMU EMO.
NO "I LIKE TO SMELL MY BEARD GUY"
AND NO FLO.
so help me, if I could put that woman on a rocket to the sun I WOULD.
AND "FEMININE DRYNESS" AND "BUTT STINK" AND THE ACTUAL FUNCTION OF TOILET PAPER WERE DISCUSSIONS LEFT FOR PRIVATE LOCKER ROOMS.
SO MANY ADS I SEE FROM 1970-1999 FEATURE PLEASANT-LOOKING, NON IRRITATING PEOPLE TELLING YOU DIRECTLY WHAT THE PRODUCT IS AND WHAT IT DOES AND HOW MUCH IT COST AND THEN THEY GOT THE **** OFF YOUR SCREEN AND LET YOU GET BACK TO "DAYS OF OUR LIVES."
BUT NO, WE CANT HAVE NICE THINGS ANYMORE, SO INSTEAD WE HAVE A "BOOKING.COM" COMMERCIAL WHERE ONE GUY SPOTTING A GUY ON A BENCH PRESS SPITS HIS GUM INTO THE MOUTH OF THE OTHER GUY BY ACCIDENT- AND IT HAPPENS IN THE FIRST FIVE SECONDS, YOU CAN'T MISS IT! I HAD TO GET OFF THE ELLIPTICAL MACHINE AT THE GYM BECAUSE I LITERALLY GAGGED WATCHING IT!!!!!
I mean, if you had gone to an AD AGENCY in 1967 and said "we want to sell our product by MAKING PEOPLE PHYSICALLY ILL THROUGH OUR ADS" then DON DRAPER would have shown your assss the door and he would have been write to do it.
sorry guys, I'm on one today. advertisements have become the new "FLAMES ON THE SIIIIIIIDE OF MY FAAAAAACE"
One big difference is the types of products advertised. In primetime, it used to be a lot of cars, food and cleaning products. Now it's prescription drugs and insurance. The former weren't allowed to advertise in the 70s. Only OTC medicines were allowed. And the only insurance ads I remember were Prudential or Mutual of Omaha, and then only on their own show (WIld Kingdom) or on Sunday talk shows. All that advertising has to be impacting our insurance rates...